I am 21 year old student, studying a bachelors degree in digital marketing in Oslo. I got into watches as a hobby 5 years ago, and over the last year my focus has changed from watches in general to how watch companies have evolved their marketing strategies throughout the years. Especially from how the marketing has changed over the past 70 years, from a pure practicality stance, to emotional storytelling.

10:10 is dedicated to writing informed and in depth articles about both unique and popular vintage watches to inform the user of what to be aware of when looking into different watches and brands.